As any great adventure requires direction, we designed the art-deco campaign poster in the style of an accordion-style map. Metallic and varnish inks were used to up the wow factor.
The art deco-inspired campaign poster was created as a nostalgic reference to the era in which the club was founded, and to use that same sense of adventure as the facility enters it's new chapter.
iPad kiosks displaying the campaign website were located at the elevators on each floor to direct and educate members.
Each elevator door was decorated with campaign graphics and text was used to cross promote facilities on different floors of the club.
Window graphics welcomed members at all the club's entrances. Blue and red graphics were used to differentiate the facilities two sides; family and adult.
Flying in the club's main lobby was the campaign's centerpiece, a 5-meter inflatable blimp holding up a floor guide to direct member's around the facilities.