When Decanter expanded its culinary reach in late 2012 to include molecular teppan dining, FLATiRON, it was in need of a unified identity. The FLATiRON logo, while keeping with the restaurant’s eye-popping color scheme, subtly reflects the culinary genre’s scientific roots. In addition to the identity I have created a number of brochures and campaigns including a fun Las Vegas-themed poker-chip rewards program.
American Bar & Grill and Cafe Med are both casual, unpretentious dining facilities, however as the names suggest, they have distinctively different menus and characteristics. Cafe Med offers casual family dining with Mediterranean-inspired cuisine and weekend buffets. Alternatively, American Bar & Grill dishes adult diners all the American classics and offers an extensive wine collection in an open and bright atmosphere with sweeping city views.
FLATiRON, the molecular/teppan dining side of the Las Vegas-inspired Decanter restaurant at Tokyo American Club.
The logo was designed to match, yet stand out from its parent restaurant, Decanter.
We created a sleek and sexy menu/identity to match FLATiRON's parent restaurant, Decanter.
Matching direct mail piece to promote special events at Decanter and FLATiRON.
Going along with the Las Vegas theme, we created a "high rollers" rewards system for frequent patrons.
A direct mail piece used to promote the outlet's High Rollers rewards campaign.