Located in the heart of Tokyo’s entertainment district, the Guest Studios offer seven uniquely themed rooms that run from modern chic to traditional Japanese simplicity. Despite their individual differences, each room offers its guests a bright, modern space with spectacular city views and contemporary design. I therefore created a decidedly modern logo and collateral package which includes stationery, keycard holder, room compendium and Do Not Disturb door magnet.
When Decanter expanded its culinary reach in late 2012 to include molecular teppan dining, FLATiRON, it was in need of a unified identity. The FLATiRON logo, while keeping with the restaurant’s eye-popping color scheme, subtly reflects the culinary genre’s scientific roots. In addition to the identity I have created a number of brochures and campaigns including a fun Las Vegas-themed poker-chip rewards program.
American Bar & Grill and Cafe Med are both casual, unpretentious dining facilities, however as the names suggest, they have distinctively different menus and characteristics. Cafe Med offers casual family dining with Mediterranean-inspired cuisine and weekend buffets. Alternatively, American Bar & Grill dishes adult diners all the American classics and offers an extensive wine collection in an open and bright atmosphere with sweeping city views.
FLATiRON, the molecular/teppan dining side of the Las Vegas-inspired Decanter restaurant at Tokyo American Club.
The logo was designed to match, yet stand out from its parent restaurant, Decanter.
We created a sleek and sexy menu/identity to match FLATiRON's parent restaurant, Decanter.
Matching direct mail piece to promote special events at Decanter and FLATiRON.
Going along with the Las Vegas theme, we created a "high rollers" rewards system for frequent patrons.
A direct mail piece used to promote the outlet's High Rollers rewards campaign.