ART DIRECTION/BRAND MANAGER
Though producer and customers are literally oceans apart, we wanted to create a brand image that follows the growing global trend of locally-sourced, conscience consuming. By putting a greater emphasis on simplicity and knowing where your food comes from, we hoped to appeal to a more heath- and socially-conscience demographic.
Beyond selling tea, the goal was to sell the lifestyle associated with tea; one of simplicity, balance and healthy living. Regarding the logo specifically–I came up with this bold type logo with a red seal that mimics a traditional Japanese hanko. The tag line “life steeped in happiness” reflects the values and aspirations of both the company and its customers.