Yunomi.LIFE

MATCHA LATTE MEDIA KK

Though producers and customers are literally oceans apart, Yunomi’s goal is to create a brand image that follows the growing global trend of locally-sourced, conscience consuming. By emphasizing simplicity and knowing the origins of the food we consume, we aimed to appeal to a more heath- and socially-conscience demographic.

Beyond tea, Yunomi looks to promote the lifestyle associated with tea; one of simplicity, balance and healthy living.

I was tasked with the creation of the logo and brand identity. Bold type was used in combination with the red tea-leaf seal, mimicking that  of a traditional Japanese hanko. The tag line “life steeped in happiness” looks to reflect the values and aspirations of both the company and its customers.

Title: Brand Manager (2014)