Logo design for the Tokyo-based photography studio of Brian Scott Peterson. 
       
     
 Zokyo combines Tokyo and zo, the Japanese word for elephant, a reference to the phrase "the elephant in the room" for which Peterson compares the foreign experience in Japan.
       
     
Zokyo_letter_mock.png
       
     
 A noteworthy alternative version of the logo. 
       
     
 Logo design for the Tokyo-based photography studio of Brian Scott Peterson. 
       
     

Logo design for the Tokyo-based photography studio of Brian Scott Peterson. 

 Zokyo combines Tokyo and zo, the Japanese word for elephant, a reference to the phrase "the elephant in the room" for which Peterson compares the foreign experience in Japan.
       
     

Zokyo combines Tokyo and zo, the Japanese word for elephant, a reference to the phrase "the elephant in the room" for which Peterson compares the foreign experience in Japan.

Zokyo_letter_mock.png
       
     
 A noteworthy alternative version of the logo. 
       
     

A noteworthy alternative version of the logo.