Zokyo_card_mock_all.jpg
 

ZOKYO LABS

GRAPHIC DESIGNER

Tokyo-based photographer Brian Scott Peterson presented me with a fun challenge to set his brand apart from the throngs of lens jockeys. The goal was to craft an identity that would complement but not overpower his multifaceted style. The name is a play off the Japanese word for elephant, zo, and the idea of being the unmentionable pachyderm in the room.